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    Hallmark’s Privacy Statement

    Hallmark and its family of companies value you and respect your privacy. It has always been Hallmark’s firm policy to conduct business with scrupulous respect for the law. We collect information to support our relationship with you, improve our product offering and to communicate about products, services, and promotions. Hallmark recognizes that we must maintain and use information responsibly. We may disclose information to companies that work with us and assist us with providing services to you. In addition, Hallmark Gold Crown retailers receive information to communicate with you and improve your shopping experience. Occasionally, uses personal consumer information to market the products and services of Hallmark Cards, Inc., its subsidiaries; and on a limited basis, we may share your contact information with trusted business partners so that they may market their products and services to you.

    You can always find the most recent version of our privacy policy on this page.

    • Effective Date: 9/23/02
    • Last Updated: 7/19/10

    What information does Hallmark collect and why?

    We collect information you provide when you place an order, register with us, send an ecard, send us an email or call us, enter a sweepstakes or enroll in a club or service. This information may include:

    • Your name
    • Your mailing address
    • Your email address
    • Your phone number
    • Your credit card number
    • Your Crown Rewards card
    • Your Facebook Connect sign-in information

    Who does Hallmark share information with?

    We share personal customer information with our agents, representatives, trusted service providers, and contractors for limited purposes. Those purposes may be fulfilling customer orders; offering products and services in connection with our website; customer service; giving access to our partners’ sites; or finishing credit card transactions. These third parties are not allowed to use this information. They can only fulfill orders and service your questions.

    From time to time, we may share the contact information of our customers with carefully picked and trustworthy third parties so the third parties can promote their products and services. You can opt out from our sharing of your information for this particular purpose anytime by changing the preferences of your account at You can also call 1-800-HALLMARK and ask to be taken off our business partner promotions listing. Hallmark does not share email information.

    We may put the information you give us online at with information you’ve given at Hallmark Gold Crown retail stores. We do this with the hope of making your shopping experience more enjoyable.

    If you log in through Facebook Connect, information you provide to us may be shared with Facebook.

    Hallmark reserves the right to work with law enforcement officials in the investigation of any possible unlawful activities of our customers related to electronic communication transmitted on our site. Hallmark will have no legal responsibilities for such disclosures. We may also give information to other groups for fraud protection and credit risk reduction. We may share grouped demographic and statistical information with our other partners. No personal information that can identify any individual person is shown in that disclosure.

    Your California Privacy Rights

    California Civil Code Section 1798.83, also known as S.B. 27, allows individual customers who have provided their personal information to Hallmark to request information about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. Such requests must be submitted to us in one of the following ways: send a letter to Hallmark Cards Consumer Care; P.O. Box 419034; Kansas City, MO 64141; or call 1-800-HALLMARK. Within thirty days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for third party direct marketing purposes during the immediately preceding year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted to locations other than those specified above.

    How does Hallmark handle contest and survey responses?

    Every now and then, Hallmark or its research partners will invite customers to take part in contests and surveys. The information we collect from these contests and surveys may be matched with individual customer accounts and used by Hallmark to improve your overall customer experience. The information will only be shared with third parties in grouped form.

    What if I am an affiliate partner?

    If you sign up to be a affiliate partner, you will be led to a third-party website. This website manages the affiliate process. The third party is not allowed to use information they get for anything other than running the affiliate process.

    What technical devices and processes does use to collect information about me?

    Our technology lets us identify what type of browser you are using, the website from which you enter and the pages you view as you tour our site. This technology helps us compile grouped statistics about online guests and their use of These statistics allow us to improve the design and content of our site to better serve your needs. uses cookies to provide features like auto-login and to determine when customers have visited our site before. If your browser is set to reject cookies, we cannot make auto-login available to you. Auto-login includes giving you access to your address book without first entering your user name and password.

    Like most websites, the servers that serve our website automatically identify your computer by its IP address. We log IP addresses and we use them to track things like the number of people that visit our website.

    If you sign in through Facebook Connect, we may use information supplied to us by Facebook in order to enhance your site experience. Depending on your Facebook settings, information you provide to us may be made available to your friends or those connected to you on Facebook. Facebook may access your basic information, including name, profile picture, networks, friends and other information you’ve shared with everyone; your photos and videos; and your friends’ information including birthdays and photos.

    Does Hallmark use third parties?

    Hallmark uses OAS to procure, serve and/or facilitate serving advertisements. OAS may access, collect, obtain and use non-personally identifiable information (“Non-PII”) about users visits by use of tracking pixels, cookies or other visitor identification technology that collects anonymous traffic data to procure and/or provide advertisements about goods and services that may be of interest to users. To learn more about OAS’ information collection and protection practices, please visit

    Additionally, Hallmark uses the services of AOL, MSN, DART, Yahoo! and Google for the serving of ads, promotions and other marketing messages. To do this, AOL, MSN, DART, Yahoo! and Google collect anonymous data from this site through the use of cookies. This anonymous data is also used to develop aggregate reports on our customer’s reactions to ad campaigns and to learn more about our general audience so we may provide only the most relevant offers and promotions.

    To learn more about AOL, MSN, DART, Yahoo! and Google, including your ability to opt out of the AOL, MSN, DART, Yahoo! and Google systems, go to

    How do I access and change my email contact preferences?

    When you make a account, your contact preferences automatically shows that you want to get promotional information from Hallmark about news on Hallmark products, services, and events. It also indicates that you would like to be told about special offers, products and free samples from Hallmark partners.

    If you do not want to be contacted by Hallmark for promotional purposes, you may change your preferences at anytime. Be sure you are signed in to your account. Hover on the Hi statement in the purple bar. Select Profile and click on the Settings link at right of the page. A Communication Preferences box will appear. Uncheck the box next to the statement “Hallmark and its companies can contact me about special offers and promotions.”

    How do I access and change my personal information?

    You can change or delete your personal information anytime. Sign in to your account. Hover on the Hi statement in the purple bar. Select Profile and click on the Edit button at right of the page. You can update any of your personal information by choosing what information you would like to update. For example, your address book or reminder service can be updated if you choose to do so. You will then be taken to where you can change or submit new information.

    How secure is the information that I give to Hallmark?

    What technology does use to ensure the security of credit card transactions?

    We seek high standards in credit card security to better protect the information you give us when you shop on Our servers use Secure Socket Layer (SSL) to protect storage and transference of your data from wrongful parties. We also use a digital secure server ID to give you more security when you are on the Internet.

    How secure is my account information?

    To protect your account information, asks that you enter a valid user name and password before buying anything using your account information. We may also collect personal information to make purchasing easier for you in the future. For example, if you give us permission to store your billing information, you won’t have to fill out the shipping and billing address each time you make a purchase on our site.

    Hallmark also has security measures to protect the loss, misuse, and change of your information. Only certain employees and agents of have access to this information. This information is only used for completing your order.

    Are my ecard messages confidential?

    Your ecard messages are always kept confidential and secure. Ecards will only be accessed when it is necessary to complete your order. Hallmark reserves the right to work with law enforcement officials in the investigation of possible unlawful activities of our customers related to electronic communication transmitted on our site. Hallmark will have no legal responsibility for such disclosures.

    Are my personal messages private when I personalize Hallmark cards and ecards?

    When you add a personal message to your order, it is secured by Hallmark. For order fulfillment, an order-processing representative may view your message. Once again, third parties are not allowed to use this information. They can only fulfill orders and service your questions.

    Address Book gives you the chance to create an online address book to keep track of important addresses once you have made a user account. Address book information is highly confidential. That information will not be used for Hallmark, or third party promotions.

    Reminder Notifications

    Once you have made a user account, lets you set reminders for important holidays and events. Your requested reminders will often include links to our site for products and other content that you may find to be relevant to you. Reminder notification information is highly confidential and will not be shared with third parties.

    Does ensure the security and privacy practices of other sites it links to?

    While we carefully select the websites we link to, we are not at fault for the privacy practices or content of these websites. You are under the privacy policy of the operator of that site when you give personal information to them, not the Hallmark privacy policy. Please read the policy of that site before sharing any information.

    How will I know when Hallmark changes its privacy policy?

    Our privacy policy is regularly reviewed to make sure we continue to serve the privacy interests and needs of our customers. If we decide to change our privacy policy in whole or in part, we will inform you by posting a notice on our website. Those changes will go into effect on the date posted in the notice. The new policy will apply to all current and past users of our website, and will replace any prior policies that are inconsistent. You should check our website occasionally for more information on how we use the data we collect.

    How do I contact Hallmark if I still have questions?

    You may contact us by using the “Contact Us” links in our “Customer Service” area. This information is used to respond directly to your questions or comments. We may also file your comments and share them with our customer care team to improve our service in the future. Your personal information will only be shared with third parties in the event that we need to follow up with specific order-related questions or comments. The third parties will not use your information for promotions or any other purposes.

    If you still have questions or concerns about our privacy policy, please write us at:

    Hallmark Cards Consumer Care
    P.O. Box 419034
    Kansas City, MO 64141



    PROMOTION PERIOD: POPMINDED New York Comic Con Promotion (the “Promotion”) starts at 12:01 a.m. Central Time (“CST”) on July 24, 2017 and ends at 11:59:59 p.m. CST on August 20, 2017 (“Promotion Period”). The Administrator’s computer is the Promotions official clock.

    ELIGIBILITY: The Promotion is open to legal residents of the fifty (50) United States and the District of Columbia who are at least 18 years of age at the time of entry. Employees and their immediate families of Hallmark Gold Crown stores, Hallmark Cards, Inc., its retail accounts, affiliates and agencies are not eligible to enter or win. Void where prohibited by law. Promotion is subject to all applicable federal, state, and local laws.


    How to Enter: During the Promotion Period, an eligible entrant may visit and provide his/her date of birth, first and last name, and email address in the blanks which are indicated for the information in connection with this Promotion.  Limit one (1) sweepstakes entry per person per (1) email address throughout the sweepstakes. Multiple entries received from any person in excess of the stated limitation will be void. Entries generated by script, macro or other automated means and entries by any means which subvert the entry process are void.

    Random Drawing: On or about August 25, 2017, Administrator will randomly select one (1) potential Grand prize winner and (15) potential second place prize winners from among all eligible entries received during the Promotion period.  The winner is deemed to be a potential winner, pending verification of the entrant’s eligibility and compliance with the Official Rules as determined by Sponsor or Administrator, in their sole and absolute discretion.



    1. (1) Grand prize: two tickets to New York Comic Con, air fare, hotel and spending money valued at $3,000.  The prize will be awarded in the form of a Visa Gift Card totally $2,600 and two tickets to the New York Comic Con totally $400.  Travel and hotel arrangements will be the sole responsibility of the winner. 
    2. (15) Second Place prize:  (15) contest winners will receive $100 Hallmark Gold Crown Gift Cards.
    3. Approximate Retail Value (“ARV”) Grand prize: $3,000, Second place prize $100, total ARV of all prizes $4,500.  No substitution or transfer of prizes is permitted.
    4. Odds of Winning: The odds of winning depend on the number of eligible Promotion entries received during the Promotion Period.


    WINNER VERIFICATION:  The potential winners will be notified via email by Sponsor at the email address provided at the time of registration after the random drawing. Before being declared the prize winner, the potential prize winners will be required to execute an Affidavit of Eligibility/Liability & Publicity Release and tax acknowledgment (“Affidavit”). The potential prize winner must return a fully executed and notarized Affidavit to the Sponsor within ten (10) calendar days from the date it is postmarked as being sent to the potential prize winners or the Prize may (in Sponsor’s sole discretion) be forfeited. If the potential prize winner is disqualified, found to be ineligible or not in compliance with these Official Rules, declines to accept the Prize, or in the event that the potential winner fails to return an executed and notarized Affidavit within the ten (10) calendar day deadline, the Sweepstakes Prize may be forfeited, and in the Sponsor’s sole discretion, the forfeited Prize may be awarded to an alternate prize winner, selected in a random drawing from among all remaining eligible Sweepstakes entries, as determined by Sponsor in its sole discretion. Upon verification of eligibility, Sponsor, or its designee will contact prize winner to arrange all Prize details.


    Sponsor will attempt to notify the potential winners as set forth above, but Sponsor is not responsible for any undelivered emails, including without limitation emails that are not received because of a winner’s privacy or spam filter settings which may divert any Sweepstakes email, including any winner notification email, to a spam or junk folder. The prize will only be awarded to a verified winner.


    Limitation of Liability:  By participating in this Sweepstakes, entrants agree that the Hallmark Cards, Incorporated, and each of their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers and each their respective officers, directors, stockholders, employees, representatives, designees and agents (“Released Parties”) are not responsible for: (i) lost, late, incomplete, stolen, misdirected, postage due or undeliverable e-mail/text notifications or postal mail; (ii) any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability; (iii) garbled, corrupt or jumbled transmissions, service provider/network accessibility, availability or traffic congestion; (iv) any technical, mechanical, printing or typographical or other error; (v) the incorrect or inaccurate capture of registration information or the failure to capture, or loss of, any such information; (vi) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access to the Sweepstakes; (vii) any injury or damage, whether personal or property, to entrants or to any person's computer related to or resulting from participating in the Sweepstakes and/or accepting a prize; and (viii) entries that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted, damaged, garbled or otherwise not in compliance with the Official Rules. Further, the administrator is not responsible for any unanswered or undeliverable winner notifications.     


    By entering the Sweepstakes, each entrant agrees: (i) to be bound by these Official Rules, including entry requirements; (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of his/her rights to bring any claim, action or proceeding any of the Released Parties in connection with the Sweepstakes; and (iii) to forever and irrevocably agree to release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Sweepstakes, including, but not limited to, any Sweepstakes-related activity or element thereof, and the entrant’s entries, participation or inability to participate in the Sweepstakes; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c) acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of a prize (or any component thereof); (d) any change in the prizing (or any components thereof); (e) human error; (f) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof); or (h) the negligence or willful misconduct by entrant.


    If, for any reason, the Sweepstakes is not capable of running as planned, Sponsor reserves the right, at its sole and absolute discretion, to cancel, terminate, modify or suspend the Sweepstakes and/or proceed with the Sweepstakes, including the selection of a winner in a manner it deems fair and reasonable, including the selection of a winner from among eligible entries received prior to such cancellation, termination, modification or suspension. In no event will more than one (1) Prize be awarded. In the event that, due to technical, typographical, mechanical or other errors, there are more winners than are stated in these Official Rules, a random drawing among the claimants will be held to determine the winner. If for any reason, including but not limited to an administrative, printing, production, computer or other error or due to technical difficulties or incorrect announcements of any kind, more winning messages are distributed, or more prizes are claimed than are intended to be awarded according to these Official Rules, the intended Prize will be awarded in a random drawing from among all verified prize claims received.

    Without limiting the foregoing, everything regarding this Sweepstakes, including the Prize, is provided “as is” without warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose or non-infringement.

    DISPUTE RESOLUTION: Except where prohibited by law, as a condition of participating in this Promotion, participant agrees that any and all disputes and causes of action arising out of or connected with this Promotion, or any prizes awarded, shall be resolved individually, without resort to any form of class action. Under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, whether foreseeable or not and whether based on negligence or otherwise, including attorneys' fees, other than participant's actual out-of-pocket expenses (i.e., costs associated with participating in this Promotion), and participant further waives all rights to have damages multiplied or increased.

    CHOICE OF LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the substantive laws of the State of Missouri, USA.

    Privacy Policy:  Any personally identifiable information collected during an entrant's participation in this Sweepstakes will be collected by Sponsor or its agent and used by Sponsor, its affiliates, agents, and marketers for the sole purposes of the proper administration and fulfillment of the Sweepstakes as described in these Official Rules, in accordance with Sponsor's Privacy Policy as stated at

    Publicity Rights:  By participating in the Sweepstakes and/or accepting the prize, each entrant agrees to allow the Sponsor and/or the Sponsor's designee the perpetual right to use his/her name, address (city and state), biographical information, photos, picture, portrait, likeness, voice, and/or statements regarding the Sweepstakes and/or Sponsor for promotion, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered, including, but not limited to, live television, worldwide, on the World Wide Web and Internet, without notice, review or approval and without additional compensation, except where prohibited by law.


    General:  Any attempted form of participation in this Sweepstakes other than as described herein is void. Sponsor and Administrator reserve the right to disqualify any entrant found or suspected, in their sole and absolute discretion, to be tampering with the operation of the Sweepstakes; to be acting in violation of these Official Rules; or to be acting in an unsportsmanlike manner or with the intent to disrupt the normal operation of this Sweepstakes. Any attempted form of participation in this Sweepstakes other than as in these Official Rules is void. If it is discovered that a person has registered or attempted to register more than once using multiple phone numbers, e-mail addresses, residential addresses, multiple identities, IP addresses, use of proxy servers, or like methods, all of that person’s entries will be declared null and void and that person will not be awarded any prize that he/she might have been entitled to receive. Any use of robotic, automatic, macro, programmed, third party or like methods to participate in the Sweepstakes will void any attempted participation effected by such methods and the disqualification of the individual utilizing the same. Entrants and/or potential winners shall be required to provide proof of identification and eligibility as required by Sponsor or Administrator In the event of a dispute as to the identity of a winner, the winning entry will be declared made by the authorized account holder of the e-mail address submitted on the registration form associated with such entry. "Authorized account holder" is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider or other organization (e.g., business, educational institution) that is responsible for assigning email addresses for the domain associated with the submitted email address. Each entrant may be required to show proof of being an authorized account holder. CAUTION:  ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. If any provision of these Official Rules or any word, phrase, clause, sentence, or other portion thereof should be held unenforceable or invalid for any reason, then that provision or portion thereof shall be modified or deleted in such manner as to render the remaining provisions of these Official Rules valid and enforceable. The invalidity or unenforceability of any provision of these Official Rules or the prize documents will not affect the validity or enforceability of any other provision. No entrant shall have the right to modify or amend these Official Rules. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision and such provision shall remain in full force and effect. All entries and/or materials submitted become the property of Sponsor and will not be returned. In the event of any conflict with any Sweepstakes details contained in these Official Rules and Sweepstakes details contained in any promotional materials (including but not limited to point of sale, television and print advertising, promotional packaging and other promotional media), the details of the Sweepstakes as set forth in these Official Rules shall prevail.

    Winner List:   For a list of winners, interested individuals should mail a self-addressed stamped business envelope to: Winners List POPMINDED Sweepstakes, Hallmark Consumer Care P.O. Box 419034 Mail Drop 216 Kansas City, Missouri 64141. Winner List requests must be received no later than September 30, 2017.

    SPONSOR/Administrator: Hallmark Cards, Incorporated.

    © 2017 Hallmark Licensing, LLC